Press Release

Hoover announces launch of 2017 floorcare and white goods ranges

Published Date: 13/12/2016

Hoover announces launch of 2017 floorcare and white goods ranges


As the world’s most renowned and trusted vacuum cleaner brand, Hoover is set to unveil its 2017 product ranges at a prestigious launch event on 28th December. Hosted by distributor Jashanmal National Company, the event will be held in spectacular style at the Radisson Blu Hotel in Dubai Deira Creek.

President of TTI-FC Hoover, David Winterbottom, will be giving a keynote speech at the event, which will provide an exclusive opportunity to see Hoover’s 2017 range of cutting edge floorcare products, plus a new addition to the UAE market with an extensive range of white goods.

Powerful cleaning from floor to ceiling

Hoover is famous as the company that invented the vacuum cleaner, and as such its very name remains synonymous with domestic cleaning all around the world. For more than 100 years it has consistently innovated to bring the most powerful and easy to use designs to your home, that clean your entire home from floor to ceiling. Hoover provides consumers the world over with the very finest in modern, relevant and purposeful floorcare products.

From the brand’s inception in 1908 to the development of the world’s lightest, multi-cyclonic upright in 2012, Hoover has launched a series of innovations that have shaped the domestic cleaning market and forced rival brands to take note. Today. Hoover is committed to re-inventing this market for the modern age, with innovative cordless vacuums that truly meet consumers’ changing needs.

At the launch event, Hoover will be showcasing its latest range of powerful and convenient multifunctional cordless vacuum cleaners, designed to make cleaning effortless. These include the Cordless Cruise, a lightweight and versatile cordless vacuum cleaner with a detachable handheld, which performs as beautifully as it looks. Its slim, sleek, ultra-lightweight design means it glides across the floor. Switching swiftly and smoothly from floor to handheld mode, its ergonomic design lets you clean furniture, stairs and cars with ease.

Innovative and easy to use

The innovations haven’t stopped with Hoover’s floorcare products though, as the brand has extended its reach into the white goods category, with a selection of free standing refrigerators, dishwashers, cookers and washing machines, featuring the latest technologies.

Hoover’s new domestic goods range is designed to lighten daily chores, save time and ensure a better quality of life. It includes easy to use, energy efficient washer-dryers that can handle the most delicate fabrics without compromising on washing quality.

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